It’s not often you see the words energy and launch together in one sentence, which if you think about it is a bit of a shame. Your energy and the way you manage it during a launch is arguably one of the most reliable predictors of success you have.
When you are aligned and in flow, success is not only inevitable but also a highly predictable outcome. I’ve experienced this firsthand in my own launches and my clients have reported the same results with theirs.
So what energy shifts can either make or break a launch? I’m so glad you asked ;)
#1 : "Energy goes where intention flows" - Wayne Dyer
Before every Energy Edit,™ I tell my client to come with the intuition to heal. Much like how energy work creates the biggest shifts for clients who have the strongest intentions to heal, entrepreneurs who celebrate the biggest launches have the strongest intentions to succeed.
Intentions are powerful and highly energetic tools to help you get what you want in every area of life.
A bit different from your average goal, intentions are essentially prayer requests you send to the Universe. The more clear and focused you are towards setting your intentions, the more easily the Universe can conspire on your behalf to make them happen.
Before your next launch set 3 intentions around 1) how you want to feel during the process, 2) how many sales you’d like to attract (try tiers like good, better, best), and 3) what specific support/resources you’ll need to follow through with your strategy.
Review these intentions daily. Extra credit if you print them off and place them where you can see them at your desk everyday.
Still stumped on how to write an intention?
Here’s an example:
1) During my launch I desire to feel calm, grounded, and inspired.
2) For this launch I desire to attract a steady stream of new ideal clients to my membership experience.
Feeling Good: 50+ new clients
Feeling Great: 60+ new clients
Feeling Awesome: 75+ new clients
3) During my launch I’m calling in great communication and follow-through from my support team, inspiring weekly mastermind calls with my biz bestie, and high engagement from my social marketing.
#2: "Emotion is energy in motion" - Peter McWilliams
If you’re empathic or highly sensitive, this shift is massively important for you. As you’ve no doubt seen for yourself your emotions can either move you forward or push you away from your desires.
This has less to do with positive vs. negative emotions and more to do with how you experience them.
Believe it or not some of the most common edits I do with clients are centered around balancing positive emotions.
When I share with a client that we’ll be balancing the emotion of “happy” for example, I often get a puzzled look in response. It can be hard to believe at first how feeling happy could limit you but for many this emotion comes along with stress and guilt. Maybe you relate.
I’ve used happy as an example, but there are many emotions that may be rising to the surface as you picture yourself having a highly successful launch.
The more you can explore and better understand how you experience these emotions, the more they can work for you instead of against you.
This is vital if you want to go to the next level with how you launch in 2017.
Write down the emotions you expect to feel after a very successful and profitable launch.
For each emotion ask:
What could be stressful about feeling ______?
What can I do to make peace with feeling _______?
If you need more support around this, you can schedule an Energy Edit™ where we can balance specific emotions in 3 minutes.
#3: "Do what you can, when you can, all you can." - Mike Dooley
It’s no coincidence that my signature offering is called The Inspired Action Incubator. While I’m a firm believer in the idea that “thoughts become things” (also a Mike Dooley quote), I also believe that in order to manifest what you really want you need to take consistent action towards your desires.
This is not about pushing or hustling to get where you want to be. It’s about seeing what’s possible and going for it - even if it feels way out of your comfort zone. You and I both know the most successful people consistently do things that make them uncomfortable in the name of pursuing their big dreams.
You have to be willing to look silly, feel out of your element, and start before you are ready if you want to see the level of success you truly desire.
The more you take action and do what you say you’re going to do, the more you’ll trust yourself.
And when you can trust yourself completely - non-stop magic happens.
Before you launch, make sure you have a strategy for how you plan to achieve your goals. Your strategy should include how you plan to engage your followers, capture potential leads, delight them with high value pre-launch content, and lastly convert leads into paying clients.
Remember that this is YOUR launch. You get to market and write content in a way that feels natural and totally aligned to your values. There are a ton of ways to launch so don’t feel the need to compare yourself to others who do it differently.
That being said, don’t be afraid to ask for help if you feel like a total newbie and you’re thinking “what the hell is a strategy and how do I get one?”
So there you have it! 3 simple energy shifts that will help you transform your next launch. Let's keep the conversation going. Comment below and share which energy shift you feel would make the biggest difference in the way you do business in 2017.